Search engine optimization for businesses

5 Mobile Search Engine Optimization Tips You Should Remember

Mobile Search Engine Optimization (SEO) refers to the procedures, strategies, and tactics used to make a website suitable for viewing on mobile devices of different load times and screen sizes. Most important of all, the website should show up in Google mobile search results.

Mobile search algorithms are not the same as desktop search algorithms. If you would like to get the most out of mobile searches, it is important to follow the right tips and strategies. The following are 5 important tips to keep in mind when you are doing mobile SEO.

1. Using Shorter Keywords and Keyword Phrases

Mobile users typically search shorter keywords and keyword phrases. In most instances, the search queries are limited to just 1 or 2 words. If your website does not rank well for shorter keywords and keyword phrases, you need to understand that you are missing out on a good amount of traffic. An Arlington SEO company based in Texas provides greater effective software for your mobile speed and optimization’s performance.

2. Mobile Users Typically Perform Local Searches

Mobile users typically perform local searches in addition to using shorter search phrases. For instance, a mobile user standing on a street looking for a place to dine is most likely to search for recommendations on places where he or she is located and not any other place in the world.

3. Top 10 in Mobile Search is Actually Top 4

Mobile users have never been fans of scrolling down long search pages or even hitting next. While a page that contains 10 search results might fit on a desktop screen, the same page can be split into more than 2 screens in mobile devices. This means that in mobile search it is Top 4 and not Top 10 since only the first positions are visible on the first page and are likely to receive more traffic. You should focus on ranking in the Top 4 if you want to make the most of mobile traffic.

4. Avoiding Long Pages

It is important to use shorter texts since mobile users hate reading long pages. This is the reason why it is so important to create a mobile version of your website that’s quick to view and easy to read. However, short pages do not mean that you should skip keywords. Keywords are also critical to mobile search and must not be excluded.

5. Promoting Your Mobile-friendly Website

It is important to submit your website to mobile portals, mobile search engines, as well as directories. It is great if your visitors come from the major search engines such as Google. However, if your wish is to receive more traffic, mobile portals, mobile search engines, and directories are even better. In most instances, mobile users don’t even search using Google but rather portals. If your website is listed in those portals, users will come to you directly from there and not from search engines.

Final Thoughts

Mobile SEO might seem like a daunting task but it actually isn’t. If you would like to make the most of your mobile traffic, you should consider implementing the 5 mobile search engine optimization tips discussed here.

Leave a Reply

May 22, 2017

Posted In: mobile search engine optimization

Leave a Comment